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|" “Official Website of FEI in China” to be launched on Sina Sports
The Fédération équestre Internationale (FEI) Hydro Flask 16 OZ Coffee Italia , the world governing body for equestrian sport, and Sina Sports, the leading Chinese digital sports media platform, have today sealed a partnership that will significantly increase the footprint of the FEI and equestrian sport in China.
As part of this new collaboration, which currently runs until the end of 2018, Sina Sports will launch the “Official Website of FEI in China Hydro Flask 20 OZ Coffee Italia ,” on its digital sports platform.
This new home for FEI on Sina Sports will house a rich variety of content dedicated to equestrian sport, including major FEI events, competition highlights, video interviews with high profile equestrian athletes, equestrian lifestyle content, images and news in Chinese from the FEI’s extensive portfolio of the world’s highest profile equestrian competitions Hydro Flask 10 OZ Wine Tumbler Italia , championships and series.
Sina Sports users will be able to enjoy content from the FEI’s massive portfolio of events around the world, including the prestigious Longines FEI World Cup? Jumping Western European and North American Leagues, the iconic Furusiyya FEI Nations Cup? Jumping – which is the oldest team Jumping series in the world - and wider FEI flagship events including the FEI European and FEI World Championships and the FEI World Equestrian Games?.
With just two weeks to the Rio 2016 Olympic Games, the FEI will also provide Sina Sports with exciting content from around the equestrian competitions at these first Games in South America.
Sina Sports will also support the FEI’s exposure in China through featured posts and targeted promotions onSina Weibo.
The partnership with Sina Sports forms part of the FEI’s long-term strategy to further develop the Chinese market for equestrian sport, and comes on the back of the FEI’s successful introduction of the China League of the Longines FEI World Cup Jumping? in 2011, and the FEI’s existing digital video and broadcast partnerships in China.
“Equestrian sport is growing rapidly in popularity in China and across the Asian continent Hydro Flask 24 OZ Standard Bocca Italia , and this new partnership with Sina Sports marks another major step by the FEI to reach markets that are incredibly important to the future of our sport,” said FEI President Ingmar De Vos.
“We see massive potential in the Chinese market with a partner that understands our vision, and by having a dedicated place on Sina Sports and its incredibly popular social networking service, we will be able to have deeper conversations with our growing Chinese fan base.”
“Sina Sports is proud to be able to give equestrian sports a high profile platform in China,” said Arthur Wei, Vice President of Sina and General Manager of Sina Sports.
“We aim to put the spotlight on the global FEI events as well as our brilliant Chinese equestrian athletes Hydro Flask 18 OZ Standard Bocca Italia , including the eventer Alex Hua Tian who will be China’s equestrian representative at the Rio 2016 Olympic Games and Jumping athletes like Zhiwen Zhao, who qualified for this year’s Longines FEI World Cup Jumping Final in Sweden through the China league.
“The FEI is highly respected as the world governing body for equestrian sport, and this partnership is a great honor for Sina Sports. We also see a lot of opportunity for growth for equestrian in China, and through this new partnership we are excited to play a significant role in creating a strong community for equestrian to flourish in China.”
About Sina Sports
Sina Sports is the #1 destination for sports fans in China. Established in 1998, Sina Sports was the first ever online sports platform in China, offering fans a diversified platform to access the sports news and games they care about Hydro Flask 21 OZ Standard Bocca Italia , including on the web (sports.sina), via mobile, and on the Sina Sports mobile APP.
Sina Sports licenses and partners with over 90 sports properties, including the Australian Open, European Champions League, English Premier League Hydro Flask Standard Bocca Italia , AFC Champions League, WTA Zhuhai, NFL, UFC, MUTV, Dakar Rally Hydro Flask 12 OZ Bambini Wide Bocca Italia , Global Poker League and Roland Garros.
Since 2015, Sina Sports has expanded its business to encompass event operation and licensing, player representation, and original content.
About Fédération Equestre Internationale (FEI) www.fei.org
The FEI is the world governing body for horse sport recognised by the International Olympic Committee (IOC) and was founded in 1921. Equestrian sport has been part of the Olympic movement since the 1912 Games in Stockholm.
The FEI is the sole controlling authority for all international events in the Olympic sports of Jumping, Dressage and Eventing, as well as Driving Hydro Flask 40 OZ Wide Bocca Italia , Endurance, Vaulting and Reining.
The FEI became one of the first international sports governing bodies to govern and regulate global para sport alongside its seven able-bodied disciplines when Para-Equestrian Dressage joined its ranks in 2006. The FEI now governs all international competitions for Para-Equestrian Dressage and Para-Driving.
FEI Manager Press Relations
+41 78 750 61 45
Sina Sports, Beijing, China
+86 10 6267 5554
YANGON, June 7 (Xinhua) -- Myanmar national football team will play two warmup matches in their preparation for the ASEAN Suzuki Cup, official media reported Saturday.
Myanmar players will meet with Cerezo Osaka FC at the Youth Training Center in Thuwunna on June 28 before their friendly against the Vietnamese national team in Vietnam on July 2.
Myanmar is now playing under Serbian coach Raddy Arvamovic.
The Suzuki Cup will be held in October.
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